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I think at present marketers may probably be familiar with integrated marketing communications which involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Wise glasses manufacturers are also making efforts to take advantages of the communications process to attract their targeted customers. They want to communicate effectively by knowing how different kinds of prescription eyeglasses can meet particular needs of general public. They shift their focus from retail stores to online shops. The reason why I know so much information about this industry is because one of my best friends is a glasses designer who shares with me those stories and I am also a glasses wearer who has the need to learn more about the selection of glasses. With my friend’s recommendation, I begin to realize it is not an easy job to make a wise choice. But based on my own shopping experience online, it is not that difficult if we have a good understanding of our own eyesight condition to fill in the order with correct information. That is also why I trust online shopping which seems a very convenient way for me. I believe with the development of online market, more and more people will choose this way to get their glasses.
To order a good pair of glasses is a major concern for many glasses wearers including me. It is a necessary device for me that I must take everywhere. So I require it to be of great quality. As for price, I want to be fairly treated but I actually do not care much about it because I think first-class products should have a reasonable price to show its difference. But I also pay attention to the design of glasses. According to my friend, different materials suit different kinds of people. Surely, if we have our own preference, we can just choose what we like. But she advises me to make inquiry with the service personnel when I am not sure whether the glasses are suitable or not. She can also give me some suggestions if necessary.
On the site of www.cheapprescriptionglasses.net/, I really find a pair of prescription eyeglasses that makes me feel content. I cannot describe which part of glasses that attracts me but I feel good when seeing the picture. After inquiry, I make a decision and place the order. Everything goes so smoothly. |
