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“What do you think of my husband’s glasses?” My friend asked me when we had a get together yesterday. During the dinner, my friend seemed very excited to share with me her shopping experience for that pair of men’s glasses. I noticed the difference of the glasses because the design actually left me a deep impression.
I think at present marketers may probably be familiar with integrated marketing communications which involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Wise glasses manufacturers are also making efforts to take advantages of the communications process to attract their targeted customers. They want to communicate effectively by knowing how different kinds of prescription eyeglasses can meet particular needs of general public.
My friend buys a new pair of semi rim glasses that I am dreaming for. Indeed, it really attracts me and I am eager to know where she buys it. She is proud to share with me her shopping experience.
If we spend time observing, it is easy to find something interesting around us every day. The world we are living in is always changing. I don’t know it is true that rimless glasses are now leading the latest trend of fashion but according to my observation, I can draw a summary that more and more people begin to show interest in this type of glasses. I don’t know when it becomes obvious until I find many friends around me are wearing or going to buy such a pair, though the designs are different. I have to say that I appreciate the glasses manufacturers’ talents.
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